Welcome to The Transformation Journal, where I share perspectives on digital leadership, marketing innovation, and organizational growth.
Drawing from my work with Linelia and years of leading transformations across startups and enterprises, I explore how businesses can scale sustainably, lead with clarity, and turn change into measurable impact.
Thoughts, lessons, and insights for those driving what’s next.
Why most digital transformations fail before they start
The room was full of smart people. The strategy deck was polished. Leadership had approved the budget[…]
What remains when the mandate ends
What happens when an interim mandate ends? Reflections from the final week at RheinEnergie...on transformation, clarity, and[…]
Why Small, Senior Teams Are Winning in the Age of AI
Lately, I’ve had a few moments in projects where I caught myself thinking: This would have taken[…]
From “What Now?” to “Who Owns This?”
In my last post, I wrote about a question that often changes the direction of a discussion:[…]
From “No” to “What Now?”
I’ve been thinking about something lately, mostly because I keep running into it again and again in[…]
From the field to the stage: how I arrived at 10 marketing topics for 2026
When you prepare a keynote, you’re forced to make choices. Last week, I had the chance to[…]
That window of the year every consultant knows
The new year always brings a certain positive energy. Budgets reopen, priorities get sharper, and suddenly “later”[…]
My 2026: Boundaries, Direction, Momentum
Now that the new year has started, I’ve found myself thinking about 2026 in a slightly different[…]
2025 in review: A roller coaster of endings, new starts and learning
As I reflect on the 2025 year in review, one word comes to mind: contrast. As usual,[…]
Proactive or extinct? A founder’s perspective
I recently came across this image I took of a fossil at the Google campus years ago[…]