+15 years
in transformation,
digital marketing
and leadership
Carsten Lackner, Founder of Linelia
What working with Linelia looks like
Most organisations know what needs to change. The harder part is making it stick. Linelia works with leadership teams to turn direction into progress, bringing clarity where there is ambiguity and execution where momentum has stalled.
I work directly with leadership teams at enterprises and ambitious scale-ups, typically during periods of change, growth or transition.
Depending on the situation, this can mean advisory consulting, strategic sparring, or hands-on leadership support.
How Linelia supports organizations in change
Transformation &
Strategic Change
Supporting organizations in navigating transformation initiatives, aligning strategy, structure, technology, and teams to turn direction into measurable progress.
Digital & Marketing
Strategy
Developing digital and marketing strategies that sharpen positioning, focus execution, and support sustainable growth. Always connected to business outcomes and overall strategy.
Interim & Hands-on
Leadership
Providing experienced interim leadership when additional capacity or stability is required. Stepping in to align teams, drive execution, and move critical initiatives forward. Also in the shortest of times.
What partners & peers say
„I was very fortunate to have Carsten in my circle of precious intern advisors before sending any global guidelines. He has what a mature company needs in digital marketing, technical knowledge, the understanding of business and the right attitude.“
Khoi Truong
CEO & Co-Founder Manoeuvre
(former L‘ORÉAL executive)
“Carsten’s expertise in digital marketing is exemplary, reflecting his deep understanding of the industry and his unwavering commitment to excellence. His high standards ensure that every project he undertakes meets or exceeds expectations, while his ability to infuse a sense of fun into our collaborations makes working together both productive and enjoyable.”
Matthias Weth
Companion for Founders & Executives
Former Catbird Seat Founder & CEO of Syzygy Performance
“I had the pleasure of working with Carsten during his time at L’Oréal Germany. Carsten is extremely professional, motivated and driven to transform the way things are done for the better. He set up and managed the internal trading desk at L’Oréal DE while also managing the entire precision ad program. He is an expert on online/digital marketing, is a great project manager and is the perfect combination of getting things done while being able to think strategically. Would love to work with him in the future if the opportunity comes by!”
Neha Molug
Global Digital Marketing Leader
Innovating in Women’s Wellness
Ex-L’Oréal, Google
What clients can expect
Clear strategic
direction
You get clarity on priorities, trade-offs, and next steps.
Together we define what really matters, what can wait, and where focus is needed now.
So decisions stop drifting and direction becomes explicit.
Typical Outcomes:
- Clear priorities and decision lines
- Shared understanding across leadership
- Fewer open loops, more alignment
Structured initiatives
& execution
Strategy turns into concrete initiatives with structure, ownership, and momentum.
Work is broken down into manageable steps, responsibilities are clear, and progress becomes visible and reviewable.
Typical Outcomes:
- Actionable roadmaps or initiative backlogs
- Clear ownership and timelines
- Measurable progress instead of activity
Digital & marketing
clarity
Digital and marketing efforts are aligned with clear business goals and priorities. Not treated as isolated functions.
Positioning, channels, and tools are sharpened so effort goes where it actually creates impact.
Typical Outcomes:
- Clear positioning and messaging direction
- Prioritised digital and marketing initiatives
- Better alignment between marketing, sales, and leadership
Hands-on leadership
support
When needed, I step in temporarily and with clear responsibility.
This can mean interim leadership, ownership of critical initiatives, or close sparring with decision-makers to stabilize and move things forward.
Typical Outcomes:
- Clear accountability in critical phases
- Faster decisions and execution
- Stability and momentum in complex situations
Selected Certifications & Platforms
Practical knowledge built over 15 years, across the platforms and certifications that show up in the work: