The Transformation Journal

Welcome to The Transformation Journal, where I share perspectives on digital leadership, marketing innovation, and organizational growth.

Drawing from my work with Linelia and years of leading transformations across startups and enterprises, I explore how businesses can scale sustainably, lead with clarity, and turn change into measurable impact.

Thoughts, lessons, and insights for those driving what’s next.

Working Anywhere | Linelia.io

Visibility without cringe? Still working on it.

Learning to show up publicly as a founder is surprisingly challenging. Not because I’m shy, quite the[…]

Three behaviors that improve collaboration | Linelia.io

3 small behaviors making collaboration faster & easier

Collaboration sounds simple. In reality, it’s one of the biggest challenges across almost every organization I’ve worked[…]

Carsten Lackner Beach Walk | Linelia.io

Routines that keep me sane and productive

The freedom of running your own business often sounds limitless but for me, it works best with[…]

First 150 Days with Linelia | Linelia.io

The first 150 days: How I built the foundation for my own company

I want to take you with me on my journey and this time, it’s about the very[…]

Carsten Lackner at dmexco CMO Lounge 2025 | Linelia.io

Transition to Founder Mode: mindset & network as your real currency

Leaving corporate life behind and starting your own company is a transition people often describe as a[…]