Welcome to The Transformation Journal, where I share perspectives on digital leadership, marketing innovation, and organizational growth.
Drawing from my work with Linelia and years of leading transformations across startups and enterprises, I explore how businesses can scale sustainably, lead with clarity, and turn change into measurable impact.
Thoughts, lessons, and insights for those driving what’s next.
My 2026: Boundaries, Direction, Momentum
Now that the new year has started, I’ve found myself thinking about 2026 in a slightly different[…]
2025 in review: A roller coaster of endings, new starts and learning
As I reflect on the 2025 year in review, one word comes to mind: contrast. As usual,[…]
Proactive or extinct? A founder’s perspective
I recently came across this image I took of a fossil at the Google campus years ago[…]
Visibility without cringe? Still working on it.
Learning to show up publicly as a founder is surprisingly challenging. Not because I’m shy, quite the[…]
3 small behaviors making collaboration faster & easier
Collaboration sounds simple. In reality, it’s one of the biggest challenges across almost every organization I’ve worked[…]
Routines that keep me sane and productive
The freedom of running your own business often sounds limitless but for me, it works best with[…]
The first 150 days: How I built the foundation for my own company
I want to take you with me on my journey and this time, it’s about the very[…]
Transition to Founder Mode: mindset & network as your real currency
Leaving corporate life behind and starting your own company is a transition people often describe as a[…]