© 2025 Linelia.io.

Posts in Founding

Category: Founding

  • Routines that keep me sane and productive

    Routines that keep me sane and productive

    The freedom of running your own business often sounds limitless but for me, it works best with a clear framework. Incorporating effective founder routines for productivity can help establish that framework.

    Client work gives my week a natural rhythm. Around it, I’ve built my own routines for productivity. Small habits that keep me focused, connected, and calm in the middle of busy weeks.

    They’re not perfect or sophisticated, but they’ve proven to work for me in the last months.

    My routines for productivity create freedom

    When you work with multiple clients, expectations and deliverables already define part of the pace. The challenge is to build around that: routines for productivity that give your days shape without overloading them.

    It’s not about escaping structure it’s about creating your own as a founder.

    For me, these habits are less about discipline and more about mental clarity. The ability to focus on what matters most without constantly switching contexts.

    Weekly network cadence: light, consistent, real

    I’ve learned and love that it’s easier to stay in touch regularly than to rebuild connections only when you need something.

    Networks and friendships don’t maintain themselves – consistency does.

    Every week, I reach out to a few people, not for business, but simply to stay in touch.

    A short message, a voice note, or a “how are things?” often keeps the door open for real conversations later.

    Mini-Hack: Keep a small “Top 40” list in your (Apple) notes or calendar or however you organize yourself.

    Lunches, dinners & events with intent

    I try to schedule one or two lunches or dinners each week, always with a clear intention: sparring, feedback, or exploring collaboration.

    On top I’m trying to host regular small “events” like meeting at Oktoberfest (a must-have to stay connected in Munich) or X-mas dinners.

    It’s not about collecting business cards, it’s about meaningful conversations with people who share curiosity and drive.

    Mini-Hack: Instead of “let’s catch up sometime,” open your calendar and directly schedule a meeting. Future you will thank you.

    Monthly anchor: Showing up in Munich

    Even though I work remotely most of the time, I make it a point to be onsite in Munich at least once a month.

    Many of my professional (and personal) connections are based there, and meeting people in person adds a layer of trust you simply can’t replicate online.

    When I plan those days, I try to group 2–3 meetings with partners, prospects, or peers for sparring sessions into a single trip.

    It’s an efficient way to keep relationships warm without forcing “networking.”

    Content rhythm: Blog + LinkedIn without the burnout

    Writing has become a fixed part of my rhythm at Linelia. It helps me reflect, share, and stay visible without turning content into pressure.

    My cycle looks like this:

    • Fri–Sun: ideation, draft, edit.
    • Tue or Thu: publish on the Linelia blog and / or LinkedIn.

    That cadence keeps things steady and gives each piece enough space to mature. Some weekends it’s a long read; others it’s a quick thought.

    Over time, these routines for productivity have become second nature. Helping me stay consistent even when projects overlap or schedules shift.

    Mini-Hack: Keep a running “ideas” list from client talks and reflections. Most posts start as one short note in (Apple) Notes.

    Ongoing upskilling: Learning as part of the job

    Running my own business means constantly switching between doing and learning.

    Each week, I focus on one small “learning sprint”, about 30 to 45 minutes dedicated to improving one area.

    Sometimes it’s sales or marketing, other times admin, finance, or exploring a new AI or automation tool. I use platforms like LinkedIn Learning, Google Skillshop, and OpenAI Academy for quick, focused learning. I also follow selected tech and business media such as WIRED, TechCrunch, The Verge, Harvard Business Review, and The Information to stay curious and inspired.

    It’s a light commitment that compounds over time and keeps curiosity alive.

    Mini-Hack: Book one recurring learning slot in your calendar. Treat it like a client meeting, because it’s one with your future self.

    Routines for productivity build calm for me

    The longer I run Linelia, the clearer it becomes that fun and hopefully success as a founder isn’t about endless hustle. It’s about rhythm and the right routines for productivity that create calm and focus.

    These routines help me deliver consistent quality, and leave space for creativity and connection.

    If one of these ideas resonates, try it next week and see what difference it makes.

    If you’re curious how I support organizations and founders in their own transformation journeys, you can find more about my work here: Linelia’s services

    And of course, I’m always happy to hear from you. If you’d like to exchange ideas or explore how we might work together, feel free to reach out via my contact page or directly connect via LinkedIn.

  • The first 150 days: How I built the foundation for my own company

    The first 150 days: How I built the foundation for my own company

    I want to take you with me on my journey and this time, it’s about the very first 150 days of running my own business. Not a highlight reel, but a realistic look at what worked, what didn’t, and what I’d do differently.

    After leaving VRdirect, I couldn’t imagine going back into corporate life, at least not for now. I was ready to keep more autonomy, but I didn’t have a multi-year plan or a polished business concept sitting in a drawer. It just happened, faster than expected.

    When I founded Linelia in late 2023, the original idea was simple: use it as an investment vehicle to hold my shares in VRdirect. That’s why I chose a “UG – Unternehmergesellschaft (haftungsbeschränkt)“: minimal setup, low capital, quick execution.

    But then in early summer 2025 opportunities came up sooner than I thought. Within weeks, projects appeared, and suddenly Linelia wasn’t just an investment entity, it became my consultancy.

    That’s how it started: a mix of choice, timing, and the clear realization that I wasn’t done building things, just doing it differently.

    From idea to reality: The administrative foundation

    The first step in June 2025 was turning Linelia from an idea into an operational company. Setting up a UG was fast and lean, but looking back, I’d probably go with a GmbH today.

    Not because the UG didn’t work, it’s perfectly fine for small businesses, but in Germany, GmbH simply carries more weight. It signals maturity and stability, especially in B2B contexts. Perception matters here, and “GmbH” on an invoice still creates a slightly different first impression.

    But in general I focused early on getting the fundamentals right:

    • Finding a reliable tax advisor and setting up digital tax tools for seamless coordination.
    • Opening a business bank account and creating clear routines for invoices and cash flow tracking.
    • Keeping admin minimal but consistent from day one.

    Mini-Hack: Don’t aim for a perfect structure, aim for a functional one that you can scale later.

    Finding clients: Start with trust, then build reach

    Some of my first clients came from my existing network, people who already knew me and trusted my work. It seems like that’s often how it starts, and it’s the easiest bridge from corporate to self-employed life.

    But there’s another channel I highly recommend, especially for interim and consulting roles:

    Recruitment agencies specializing in executive and project-based placements like Hays, Amadeus Fire, Robert Half, or Michael Page. They know the market and can help you bridge the gap while you build your own pipeline.

    At the same time, I created profiles on platforms such as interim-x.com, bluesteps.com, and experteer.com.

    You don’t have to be everywhere, but you should be findable.

    Mini-Hack: Once a month, update your online profiles — a fresh picture, new keywords, or project details. Consistency compounds over time.

    Building the setup: The tools that keep everything running

    Structure brings calm and for me, that means a simple but solid initial digital setup. I rely on tools that integrate smoothly and reduce friction for now.

    Core Setup

    I always was and still am fully in the Apple hardware ecosystem. MacBook, iPhone, iPad, AirPods, synced across everything.

    On the software side, Microsoft 365 is my backbone: Outlook, Teams, PowerPoint, and Excel. It’s reliable and flexible, and I can run almost everything through it.

    Automation & AI

    To make daily operations lighter, I use Microsoft Power Automate and n8n.io to sync calendars and automate recurring tasks.

    Apple Shortcuts help with quick actions like logging meetings or sending reminders.

    And of course, ChatGPT and Microsoft Co-Pilot help speed up everything from drafting proposals to planning schedules.

    Operations & Visibility

    I use Microsoft Bookings (instead of Calendly) to let clients and prospects book meetings directly in my calendar. Because it’s already included in my Microsoft subscription.

    DATEV connects me directly with my tax advisor, and Excel remains my universal tool for calculations and financial planning.

    My website runs on WordPress with Kubio, which lets me edit and expand it easily without agency support in this early phase.

    And of course, LinkedIn is my daily companion to stay visible, share updates, and connect with people.

    Mini-Hack: Only automate what you’ve done manually at least three times. It’s easy to overcomplicate too early.

    Financial foundations: Planning without overengineering

    One of the most important lessons: cash flow visibility is everything.

    I created a simple Excel sheet that tracks revenue, expenses, and liquidity. One view that shows how much money is coming in and how much needs to stay in the bank. You don’t need a 50-tab business plan. One tab is enough if you keep it updated.

    And here’s something I’d emphasize to anyone starting a business, especially in Germany:

    Always keep enough money aside for taxes.

    They’ll come with a time delay, sometimes a year or more after your first invoices, but they will come. Keep that buffer from day one.

    Mini-Hack: Check your liquidity at least twice a month. It’s not about panic, it’s about clarity.

    Systems Create Freedom

    People often imagine founders as free spirits. No bosses, no rules…but

    …the reality is: systems create freedom.

    I structure my days clearly:

    1. Fixed time blocks for client work, outreach, and administration,
    2. Specific windows for communication,
    3. And small automations that reduce mental load.

    These simple routines make space for creativity and flexibility without losing control.

    Small Emotional Lessons Along the Way

    Even though this post focuses on the practical side, there’s always an emotional layer.

    Around day 100, I realized: it’s working.

    A few projects were ongoing, client feedback was strong, and Linelia felt less like an experiment and more like a business.

    Momentum doesn’t shout, it seems to be building quietly. And that’s when I realized: the foundation is there.

    Build foundations that let you focus on the work

    The first 150 days weren’t about big visions or scaling plans, they were about structure and getting work done. Setting up a company, securing clients, building systems, and learning what works.

    If you build the basics right, you free your mind for the real work. Creating value, solving problems, and enjoying what you do.

    If you’re curious how I support organizations and founders in their own transformation journeys, you can find more about my work here: Linelia’s services

    And of course, I’m always happy to hear from you. If you’d like to exchange ideas or explore how we might work together, feel free to reach out via my contact page or directly connect via LinkedIn.

  • Transition to Founder Mode: mindset & network as your real currency

    Transition to Founder Mode: mindset & network as your real currency

    Leaving corporate life behind and starting your own company is a transition people often describe as a “jump off a cliff.” I wouldn’t go that far. For me, it was less dramatic, more of a shift in perspective than a free fall. But one thing is certain: stepping into Founder Mode changes a lot.

    When you’ve spent years in executive roles, you get used to clear responsibilities, large teams, buffers, and budgets that provide stability.

    Suddenly, as a founder, you’re the product, the sales team, the finance department, and the back office, all rolled into one.
    But It’s not about panic or chaos. It’s about embracing ownership in its purest form.

    And here’s the twist: mindset alone won’t get you through. What really makes the difference is your network: the people you trust, and the ones who trust you.

    A smooth start, but a real difference

    In my case, founding wasn’t a shock. I had what I’d call a “warm start” into Founder Mode at VRdirect, where I served as Co-CEO. There, I already carried founder-like responsibilities: shaping strategy, driving sales & marketing, handling investor expectations. It was intense, but it already had a strong foundation when I joined.

    When I founded Linelia, my very own consultancy, it was different. Suddenly, it wasn’t about us – it was about me. No larger entity, no safety net, no brand to hide behind. If I want clients, if I want results, it all comes down to my decisions and my ability to execute.

    I think this is the point where many who leave corporate life feel like they’ve hit a wall. Because even if you’re used to leadership, Founder Mode is a different kind of ownership: there’s nowhere to hide and at first nearly no task to delegate.

    Four mindset shifts that matter most

    So what does it take to make this shift? I’ve boiled it down to four mindset changes that proved essential for me:

    1. From Planning to Testing
      In corporate life, I loved detailed plans, scenarios, and decks. As a founder, plans are nice but they don’t win clients. Testing, iterating, and delivering quickly are what moves the needle.
    2. From Perfection to Pragmatism
      I used to, or better said, was forced to spend weeks refining strategies, polishing campaigns, and aligning stakeholders. As a founder, “good enough” often beats “perfect.” If you don’t move, someone else will.
    3. From Security to Resilience
      In corporate, you can fail and still get your paycheck. As a founder, every setback feels personal until you learn to reset fast. Resilience isn’t a motivational poster, it’s a survival skill.
    4. From Hierarchy to Speed with Balance
      In Founder Mode, there’s no more waiting for approvals or hiding behind slow committees. You’re expected to move fast because if you don’t, opportunities vanish.
      But here’s the nuance: speed doesn’t mean being actionistic. Sometimes the real strength is saying: not now, let’s do it properly.

    Mini-Hack: Write down your three non-negotiables. When speed and pressure tempt you to cut corners, those values keep you grounded.

    Why network is your real currency

    Let’s be honest: my first clients at Linelia didn’t come from marketing campaigns or fancy websites. They came from people I’d worked with, people who trusted me, people I had built honest connections with over years.

    Your network becomes your most valuable asset. Skills and experience are important, but trust is what opens doors.

    Network had always been important for me, but it became absolutely essential at the same time as one of the craziest shifts in my career:

    I realized I had become the product.

    At L’ORÈAL, EnBW, or even VRdirect, the “sale” was always about a product, a service, or a company brand. Now, as a consultant and interim manager, the client isn’t buying “something” – they are buying me.

    At first, that felt deeply personal. Every unsuccessful negotiation felt like a rejection of who I was, not just what I offered. It took me a while to separate the two. My key learning: always keep it professional.

    A client’s decision is about fit, timing, or needs, not about your worth as a person.

    Once I internalized that, talking about my work and “selling myself” became far more natural.

    And yes, it can feel really odd to talk about yourself. But as long as you stay authentic and don’t push too hard, it’s not arrogance, it’s connection.

    Building and using a network authentically

    The good news: building and using your network doesn’t need to feel manipulative or transactional. In fact, the opposite is true. Here’s my checklist for building an authentic network – ideally before becoming a founder:

    • Invest before you need. Relationships grow over years, not weeks.
    • Be transparent. Share openly where you stand and what you’re looking for.
    • Talk about your work. Don’t hide, visibility is part of the game. Just keep it authentic and don’t be too pushy.
    • Ask clearly. People like to help, but they need to know how.
    • Give back. A network only works if value flows both ways.

    Mini-Hack: Write down 10 people you could call tomorrow for sparring, feedback, or introductions. That small circle can shape your first 12 months as a founder more than any business plan.

    Founder Mode is not a solo game

    At the end of the day, Founder Mode is not about being the lone hero. It’s a mix of courage, habits, and the people around you. And one final lesson:

    Don’t be afraid to be bold, be yourself, and also say no.

    Learning to push back helps you focus on what really matters, deliver higher quality, and keep your mind clear during tough times.

    With the right mindset and an authentic network, founder life shifts from survival mode to building something sustainable, something that reflects you, not just a job title. Hopefully. 😉

    So, if you’d start tomorrow, who are the 5–10 people you’d call first? Because that circle, combined with your mindset, is what makes all the difference.

    If you’re curious how I support organizations and founders in their own transformation journeys, you can find more about my work here: Linelia’s services

    And of course, I’m always happy to hear from you. If you’d like to exchange ideas or explore how we might work together, feel free to reach out via my contact page.