2025
First projects incoming
In the mid of 2025, I began to concentrate more and more on transforming Linelia into a genuine business rather than an investment vehicle.
I thought a lot about what my core competencies are and how they could ultimately lead to the establishment of a business…
…and here we are, at the heart of Digital Transformation, Interim Management and Marketing Consultancy.
For more details on my services, please check out here.
2023 – 2024
It all started as a necessity…
…Linelia was born as a vehicle for me to invest in VRdirect, where I was Managing Director. Due to this, the first two years of business were pretty quiet.
Nevertheless, it was an exhilarating experience to found a company for the first time, come up with a name, and define a purpose that could endure beyond the investment itself.
May 2022 – Sep 2025
Munich & Chicago
VRdirect GmbH / Inc.
MANAGING DIRECTOR & CMSO
At VRdirect, I shaped the company’s strategic direction as Co-CEO while leading Marketing & Sales. My focus was on scalable growth in both Germany and the US, driving lead generation, streamlining operations, and securing enterprise clients. Despite challenging market conditions, we achieved strong revenue growth and ultimately merged parts of our business with a direct competitor.
This role strengthened my ability to balance visionary strategy with hands-on operational leadership, especially in dynamic, fast-paced, and economically challenging environments.
Jun 2018 – Apr 2022
Stuttgart, Karlsruhe & Cologne
EnBW AG
DIRECTOR B2C & BUSINESS LEAD
During my years at EnBW, I transitioned from digital marketing leadership to executive roles with full P&L responsibility for the B2C business. I led over 140 team members across marketing, product, CRM, marketing and sales – steering the B2C sales business very successfully and consistently exceeding business goals.
As a member of the Global Management Board, I also contributed to high-level strategic initiatives, helping shape the company’s long-term direction and driving customer-centric transformation at scale.
This time marked my transition into general management, deepening my understanding of corporate governance, strategic leadership, and how to lead large cross-functional teams through change.
Aug 2014 – Jun 2018
Düsseldorf
L’ORÉAL
PROGRAMMATIC LEAD D/A/CH
At L’Oréal, I started as a Performance Marketing Manager, helping to launch the company’s first direct-to-consumer eShops – an important step in shifting toward a more digital-first business model. I focused on SEO, SEA, CRM, and customer journey tracking, laying the groundwork for data-driven decision-making in eCommerce.
As Programmatic Lead for the DACH region, I spearheaded the move to precision advertising by building an in-house trading desk and optimizing media spend through audience-based strategies, later at L’Oréal. These years were instrumental in sharpening my skills in both digital transformation and strategic media management within a large, fast-moving corporate environment.
Feb 2012 – Jul 2014
Hamburg & Düsseldorf
dentsu Network
SENIOR ACCOUNT MANAGER
My journey in Hamburg and at dentsu began at iProspect, where I dove deep into paid search and performance marketing for major clients like adidas, Reebok, and Philips. I quickly advanced in a more strategic role that bridged branding and performance, while also becoming a go-to expert for YouTube and social advertising across the network.
Later, at amnet, I helped build one of Germany’s first structured programmatic trading desks, pioneering data-driven media buying for international clients. These years at dentsu laid the groundwork for my focus on innovation and digital marketing.
Aug 2007 – Feb 2012
Bruchsal
ViATiCO
JUNIOR CONSULTANT
My career began at ViATiCO, a PR and marketing agency, where I introduced digital marketing services like SEO and SEA. This early move into digital created new revenue streams and laid the foundation for my future in digital strategy.
Services at a glance
Interim Management
Looking for temporary leadership with lasting effect? I provide interim management that combines strategic focus with emphatic, execution-ready solutions. Empowering your team and accelerating progress.
Digital Transformation
Stay ahead of the competition by leveraging the latest technological advancements, transforming your business for the next iteration of the digital age. Through curated solutions and effective change management.
Marketing Consultancy
Looking to sharpen your marketing impact? I consult on digital strategy, campaign performance, and MarTech – helping you increase ROI, scale your reach, and make smarter decisions.